Juventus: A Legacy of Glory and Greatness
Before we head to Allianz Stadium, let’s take a moment to appreciate the incredible history of Juventus. Founded in 1897, the club has grown into one of the most dominant forces in world football. With an iconic black-and-white kit, a record number of Serie A titles, and an endless list of legendary players, Juventus is more than just a club—it’s a symbol of excellence.
From the dominance of the 1930s to the European triumphs and the star-studded squads of recent decades, Juventus has shaped Italian football like no other team. The club’s philosophy is built on a relentless pursuit of success, a mentality that echoes through the streets of Turin. Whether you admire the tactical genius of former managers, the brilliance of past captains, or the electric atmosphere of a matchday, one thing is clear—this is football at its finest.
Hotel tips near Allianz Stadium: Hotel Master and Holiday Inn.
Getting to Allianz Stadium
Reaching Allianz Stadium is straightforward, whether you’re using public transport or driving. If you’re in the city center, the easiest way to get there is by bus. Routes 72 and 72B run regularly from Porta Susa and Porta Nuova, the main train stations in Turin, and take you close to the stadium. If you prefer a tram, line 3 stops nearby, providing another convenient option.
For those arriving by car, Allianz Stadium offers multiple parking options. The official parking lots near the stadium are well-organized, but on matchdays, they fill up quickly—arriving early is advised. Alternatively, you can park in the surrounding areas and take a short walk to the entrance. If you’re exploring the city and want a hassle-free way to reach the stadium, Turin’s Hop-On Hop-Off sightseeing bus also includes Allianz Stadium on its route, making it a great option to combine sightseeing with your visit.
Why Allianz Stadium Is Worth Visiting on a Non-Matchday
Even if you’re not in Turin on a matchday, Allianz Stadium is still a must-visit for any football fan. This modern arena, home to Juventus, offers an immersive experience that lets you step into the world of one of Europe’s most successful clubs.
A stadium tour takes you behind the scenes, giving you access to areas usually reserved for players and staff. Walk through the dressing rooms, stand pitchside, and even experience the thrill of walking through the player tunnel. The guided tours provide fascinating insights into the club’s history, the stadium’s architecture, and the rituals that make matchdays so special.
Beyond the tour, the J-Museum, located right next to the stadium, is a treasure trove of Juventus history. Trophies, memorabilia, and interactive exhibits make it a must-see for fans who want to dive deeper into the club’s storied past. Whether you’re reliving iconic moments or learning about the club’s greatest legends, the J-Museum is the perfect complement to your stadium visit.
How to Visit a Match at Allianz Stadium
Watching Juventus live at Allianz Stadium is an unforgettable experience, but securing tickets requires some planning. The best and safest way to buy tickets is through the official Juventus website or the club’s official ticketing partners. Tickets are usually released in phases, with priority given to Juventus Members before general sale opens. If you’re planning a trip, signing up for a membership can increase your chances of getting a seat for high-demand matches.
Alternatively, you can visit the Juventus Official Stores in Turin, where match tickets are sometimes available. On matchdays, a limited number of last-minute tickets may be sold at the stadium’s official ticket office, but availability is never guaranteed. Avoid third-party resellers, as unofficial tickets may be invalid or overpriced. If you want a premium experience, VIP and hospitality packages offer an upgraded way to enjoy the game, including access to exclusive lounges and premium seating.
Discovering the Juventus Museum
No visit to Allianz Stadium is complete without exploring the Juventus Museum. This world-class exhibition takes you on a journey through over a century of football history, showcasing the club’s greatest moments, legendary players, and its impact on the game.
The museum highlights the club’s most influential figures, from past presidents who shaped its future to the iconic managers who built dominant teams. Legendary players such as Alessandro Del Piero, Gianluigi Buffon, Pavel Nedvěd, and Roberto Baggio have left an unforgettable mark, and their stories come to life through interactive displays and exclusive footage. The trophy room is a true spectacle, featuring Juventus’ record-breaking collection of Serie A titles, Coppa Italia victories, and European triumphs, reminding visitors why the club is known as La Vecchia Signora.
Beyond trophies and legends, the museum also dives into the club’s fiercest rivalries, memorable matches, and the unforgettable moments that shaped Juventus’ identity. Official tickets for the museum can be purchased online through the Juventus website, at the stadium, or as part of a combined tour with Allianz Stadium, making it an essential stop for any football fan visiting Turin.
What to Do Near Allianz Stadium
While Allianz Stadium is the main attraction, the surrounding area offers more than just football. Whether you’re looking for entertainment, shopping, or a place to relax, there are plenty of options nearby.
Right next to the stadium, you’ll find the Area12 Shopping Center, a convenient spot for grabbing a meal, shopping for Juventus merchandise, or simply unwinding before or after a match. The mall features a mix of restaurants, cafés, and retail stores, making it a great place to kill some time. If you’re traveling with family, the Parco Dora, a large urban park a short drive from the stadium, offers green spaces, walking trails, and a unique blend of industrial and modern architecture—ideal for a relaxing break.
For those interested in exploring more of Turin’s cultural side, the Venaria Reale, a UNESCO-listed royal palace, is only a 15-minute drive from the stadium. This stunning former residence of the House of Savoy is one of Italy’s most beautiful palaces, offering breathtaking gardens and impressive exhibitions. If you have extra time in your itinerary, it’s well worth the visit.
The Heart of Juventus: Fans and Stadium Atmosphere
Few clubs in the world can boast a fanbase as passionate and devoted as Juventus. The Bianconeri faithful create an electric atmosphere at Allianz Stadium, making every match an unforgettable experience. Unlike many Italian stadiums, which still feature old-school running tracks, Allianz Stadium was designed to bring the fans closer to the pitch—literally and figuratively. This creates an intense, intimate matchday experience, where every chant, cheer, and jeer echoes through the stands.
The most passionate supporters gather in the Curva Sud, the beating heart of Juventus fandom. This section is home to the club’s most vocal ultra groups, who lead the chants, wave massive banners, and ensure that every match feels like a battle. Even outside of matchdays, you can feel the club’s influence throughout Turin, from the black-and-white jerseys on the streets to Juventus murals and memorabilia in local cafés and bars. Whether you’re inside the stadium or simply wandering through the city, Juventus is everywhere.
Exploring Beyond Allianz Stadium
After immersing yourself in the Juventus experience at Allianz Stadium, it’s time to continue your journey through Turin. If you want to keep the momentum going, you can hop back on the Hop-On Hop-Off bus, which conveniently stops at the stadium and connects to many of the city’s top attractions. It’s a stress-free way to explore Turin while taking in the sights.
Alternatively, if you prefer to experience the city at a slower pace, consider taking a stroll through the Vallette and Lucento districts, the neighborhoods surrounding the stadium. While these areas are not as touristy as the historic city center, they offer an authentic slice of local life, with charming cafés, traditional piemonte-style trattorias, and small parks perfect for a post-match break. If you’re up for a longer walk, head towards Piazza Statuto, where you’ll start to feel the transition from the residential areas to Turin’s vibrant city core.
Where to Eat and Drink Near Allianz Stadium
After an exciting visit to Allianz Stadium, you’ll likely want to grab a bite to eat or enjoy a drink. Luckily, there are plenty of great spots nearby, whether you’re looking for a quick snack or a sit-down meal.
For a classic Italian experience, head to Pub Old Wild West, located inside the Area12 Shopping Center. This Western-style eatery serves hearty burgers, steaks, and craft beers—perfect for a relaxed post-match meal. If you’re craving something more traditional, Trattoria L’Ancora is a short drive away and offers authentic Piedmontese dishes, including tajarin pasta, vitello tonnato, and agnolotti del plin. It’s a great spot to taste local flavors in a cozy setting.
If you’re just looking for a quick coffee or aperitivo, Caffè Vergnano 1882, also in Area12, is an excellent choice for a quality espresso or a refreshing Aperol Spritz. For a more lively atmosphere, BarcA is a popular sports bar near the stadium, where you can grab a drink and relive the highlights of the game with fellow Juventus fans.
Planning Your Trip to Turin
A visit to Juventus and Allianz Stadium is more than just a football experience—it’s a deep dive into one of the most historic clubs in the world. Whether you’re attending a match, touring the stadium, or exploring the Juventus Museum, Turin offers an unforgettable journey for any football fan.
Beyond football, the city itself is a treasure trove of culture, history, and cuisine. From its stunning piazzas and royal palaces to its famous chocolate and aperitivo culture, Turin is the perfect destination for a well-rounded trip. Want to make the most of your time in the city? Be sure to check out our Ultimate Turin Soccer Travel Guide, where we break down everything from matchday tips to the best football-friendly spots in town.
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