AFC Ajax: How to Experience Amsterdam’s Most Legendary Club
Amsterdam is a city of history, culture, and world-class football. No club represents that spirit better than AFC Ajax. From the brilliance of Johan Cruyff to the electric atmosphere of the Johan Cruyff Arena, experiencing Ajax is more than just watching a match—it’s stepping into the heart of Dutch football. Whether you're a lifelong supporter or a traveler looking for an unforgettable football experience, this guide will help you immerse yourself in everything Ajax has to offer.
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The Legacy of AFC Ajax
Founded in 1900, AFC Ajax is the most successful football club in the Netherlands, winning over 35 Eredivisie titles (Ajax.nl). The club is famous for its Total Football philosophy, developed under Rinus Michels and perfected by Johan Cruyff (UEFA). Ajax has produced football legends such as Marco van Basten, Dennis Bergkamp, and Clarence Seedorf, and its renowned youth academy, De Toekomst, continues to shape world-class talents (FIFA).
Ajax’s dominance extends beyond domestic success. The club has lifted the European Cup/Champions League four times, including their iconic 1995 triumph under Louis van Gaal. Walking through Amsterdam, you’ll find murals and street art celebrating Ajax’s legacy, a testament to how deeply ingrained the club is in the city’s identity.
Ajax’s biggest rival is Feyenoord Rotterdam, their De Klassieker clashes are among the most heated in European football. Learn more about Ajax’s rival in our Feyenoord Club Guide.
Reaching Johan Cruyff Arena is straightforward, thanks to Amsterdam’s well-connected transport system:
Metro: Take Line 50 or 54 to Bijlmer Arena Station, a short walk from the stadium (GVB Amsterdam).
Bus: Multiple bus lines stop nearby, especially on matchdays.
Car: Parking is available at P+R Johan Cruijff Arena, P1 Arena, and nearby lots. Spaces fill quickly on game days, so arriving early is recommended.
For the best matchday experience, many fans grab a drink at Café Baco before heading towards the stadium, joining in on the lively pre-match discussions. If you’re looking for more football-friendly venues, check out our Best Sports Bars in Amsterdam.
Why Visit Johan Cruyff Arena – Even on a Non-Matchday?
The Johan Cruyff Arena, opened in 1996, is the largest stadium in the Netherlands, with a capacity of over 55,000 spectators. Named after Johan Cruyff in 2018, the venue is not just a football ground but an integral part of Dutch sporting culture (official website).
What makes the stadium special?
Retractable roof, ensuring matches go on in all conditions.
State-of-the-art facilities, regularly updated to keep up with European standards.
Historic moments, including Ajax’s domestic and international triumphs.
Even on non-matchdays, a stadium tour offers a behind-the-scenes look at one of Europe’s most iconic football arenas. Visitors can:
Walk through the players’ tunnel & dugout, imagining what it’s like to step onto the pitch as the crowd roars.
Explore the Ajax Gallery of Fame, where jerseys, trophies, and memorabilia tell the story of the club’s greatest moments.
Visit the press room & VIP areas, where legendary post-match interviews have taken place.
Step into the Trophy Room, featuring Ajax’s Eredivisie and European silverware, showcasing the club’s dominance.
Tickets for stadium tours can be booked via the official Ajax website.
Experiencing an Ajax match at Johan Cruyff Arena is a bucket-list item for any football fan. Tickets sell out fast, so booking in advance is essential.
Buy official Ajax tickets via Ajax.nl for the best prices and security.
If sold out, verified resale platforms like SeatPick or Viagogo offer second-hand tickets.
For a premium experience, Ajax also offers hospitality packages with VIP seating and exclusive perks.
If you want to soak up the atmosphere before the match, head to De Toekomst, Ajax’s training ground, where you might catch a glimpse of future stars in action.
Exploring the Ajax Museum: A Deep Dive into Club History
The Ajax Museum, located inside Johan Cruyff Arena, is a must-visit for those wanting to fully understand the club’s greatness. It features:
A timeline of Ajax’s history, from its foundation in 1900 to the modern era.
Trophies from Eredivisie, KNVB Cups, and all four European Cup wins.
Memorabilia from Ajax legends like Cruyff, Van Basten, and Bergkamp.
Interactive displays, allowing visitors to relive Ajax’s greatest matches.
Want to know more about the club’s most legendary players? Check out our Ajax Legends Blog, where we highlight icons like Johan Cruyff, Marco van Basten, and more.
One of the most emotional exhibits is the tribute to Johan Cruyff, showcasing personal items, footage of his best moments, and the impact he had on football worldwide. If you’re specifically interested in Cruyff’s impact at Ajax, don’t miss our Johan Cruyff at Ajax Blog, which dives deeper into his legendary years at the club.
Tickets can be purchased online or at the Ajax Fanshop inside the stadium.
What to Do Around Johan Cruyff Arena
Before or after the match, there are plenty of attractions near the stadium:
Ziggo Dome – One of the top concert venues in the Netherlands.
Amsterdamse Poort – A large shopping center with a variety of stores and restaurants.
Gaasperplas Park – A scenic green area perfect for a relaxing walk.
Pathé Arena – A modern cinema with the latest film releases.
Ichi-E & Jinso – Great spots for food before or after the match.
For a more authentic Ajax experience, stop by Café Johan Cruyff in the city center, a place dedicated to Ajax’s greatest legend, filled with photos, memorabilia, and classic match replays.
The Heartbeat of Ajax: Its Fans and Johan Cruyff Arena
Ajax’s supporters play a crucial role in making matchdays an unforgettable experience. The F-Side, the most passionate section of Ajax’s fanbase, creates a relentless atmosphere, especially in high-stakes matches. Their iconic Bob Marley-inspired chant, Three Little Birds, has become an emotional moment for both fans and players.
For the best matchday experience:
The Ajax Fanshop inside the stadium is the best place to grab official merchandise.
Café Baco is a favorite pre- and post-match gathering spot for AFC Ajax fans.
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Team Soccer Trippers
Team Soccer Trippers is a group of passionate football travelers who have spent nearly 20 years exploring the world’s greatest stadiums, clubs, and matchday cultures. Our mission is to help fellow fans plan the ultimate football trip with expert insights, insider tips, and must-visit recommendations. Whether it's the electric atmosphere of a derby match, the history of legendary clubs, or the best football pubs in town—we’ve been there, and we’re here to guide you through it. Join us in discovering the world through football! Contact us? info@soccertrippers.com
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AFC Ajax is one of the most successful and respected football clubs in the world. From its dominance in Dutch football to its European triumphs, the club has built a legacy based on attacking play, youth development, and a commitment to excellence.
AFC Ajax is one of the most storied football clubs in the world, known for its rich history, attacking style, and legendary players. But before Johan Cruyff revolutionized the game, before Ajax became synonymous with Total Football, and long before European glory, there was one man who laid the foundation: Floris Stempel.