Where to Buy Authentic Manchester United and Manchester City Merchandise in the City

Explore This Guide

Manchester isn’t just any soccer city; it’s a battleground of loyalty, pride, and tradition. Whether you’re a lifelong Red Devil or a die-hard Cityzen, rocking the latest gear is a must. Here’s your ultimate guide to buying authentic Manchester soccer merchandise, from jerseys to exclusive collectibles.

1. The Manchester United Megastore: The Heart of the Red Devils

Location: Old Trafford Stadium, Sir Matt Busby Way, Stretford, Manchester M16 0RA

The Manchester United Megastore at Old Trafford is a must-visit for every Red Devil. This two-level haven offers over 17,000 square feet of Manchester soccer merchandise, including home, away, and third kits, plus on-site custom name and number printing.

What You’ll Find:

  • Jerseys & Retro Kits: From the latest red jerseys to retro designs honoring legends like George Best.
  • Accessories & Memorabilia: Scarves, hats, signed balls, and collectible figurines.
  • Personalization Station: Customize your kit to feel like part of the team.

Pro Tip: Visit on non-match days to skip the crowds. If attending a game, arrive early to avoid long lines.


2. The CityStore at the Etihad: A Sky Blue Paradise

Location: Etihad Stadium, Ashton New Rd, Manchester M11 3FF

Manchester City fans will find everything they need at the CityStore, a sleek and modern shop reflecting the club’s cutting-edge style. Stock up on all the Manchester soccer merchandise a Cityzen could want, from the latest kits to exclusive gear.

What You’ll Find:

  • Kits & Classics: Personalized jerseys and retro shirts celebrating City’s history.
  • Cityzens Collection: Lifestyle apparel and training wear for on and off the pitch.
  • Kids’ Zone: Mini kits and plush mascots for young fans.

Pro Tip: Combine your visit with a stadium tour for a full Etihad experience. Look out for matchday offers!


3. Kitbag: The Online Powerhouse with Pop-Up Magic

Location: Online & Pop-Up Events

Primarily an online retailer, Kitbag is known for its massive selection of soccer gear. During major events, they host pop-up shops around Manchester, making it easy to snag unique Manchester soccer merchandise in person.

What Makes Kitbag Special:

  • Exclusive Jerseys & Memorabilia: From signed boots to player-edition kits.
  • Global Selection: Beyond Manchester teams, they carry gear from clubs worldwide.

Pro Tip: Watch Kitbag’s social channels for pop-up announcements and rare item drops.


4. Sports Direct Manchester: Quick & Convenient

Location: Various Locations Across Manchester

Sports Direct is a one-stop shop for Manchester soccer merchandise at competitive prices. With multiple locations, it’s a convenient option for grabbing kits, training wear, and soccer boots.

What to Look For:

  • Club Jerseys & Accessories: Affordable and accessible gear for both City and United fans.
  • Soccer Equipment: From boots to balls, get ready to play after watching a match.

Pro Tip: Check their sales for great deals on previous season’s merchandise.


5. Classic Football Shirts: A Collector’s Paradise

Location: 23 Lever Street, Manchester M1 1BY

Classic Football Shirts in the Northern Quarter is a treasure trove of vintage Manchester soccer merchandise. Browse rare jerseys from the ’90s or match-worn shirts that capture the city’s rich soccer history.

Why Visit:

  • Rare Finds: From Sharp-sponsored United kits to retro City jerseys.
  • Match-Worn Jerseys: Own a piece of soccer history, though they don’t come cheap!

Pro Tip: Take your time to explore. The store is packed with nostalgic gems.


6. JD Sports: High-Street Convenience

Location: Manchester Arndale & Various Locations

JD Sports is a go-to for current Manchester soccer merchandise, featuring both club kits and stylish streetwear. Their range includes everything from jerseys to sneakers, ideal for fans on the move.

What to Expect:

  • Club Merchandise: Get the latest jerseys and branded casual wear.
  • Exclusive Releases: Watch for limited-edition items.

Pro Tip: JD often has exclusive collaborations, so keep an eye out for special gear.


Final Thoughts: Gear Up with Manchester Pride

From expansive club stores at Old Trafford and the Etihad to hidden gems like Classic Football Shirts, Manchester is the ultimate place to stock up on soccer merchandise. Whether you chant “Glory, Glory Man United” or “Blue Moon,” you’ll find everything you need to represent your team. Gear up and show your colors proudly—because in Manchester, soccer is life.

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Team Soccer Trippers

Team Soccer Trippers is a group of passionate football travelers who have spent nearly 20 years exploring the world’s greatest stadiums, clubs, and matchday cultures. Our mission is to help fellow fans plan the ultimate football trip with expert insights, insider tips, and must-visit recommendations. Whether it's the electric atmosphere of a derby match, the history of legendary clubs, or the best football pubs in town—we’ve been there, and we’re here to guide you through it. Join us in discovering the world through football! Contact us? info@soccertrippers.com

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