For soccer fans visiting Amsterdam, picking up some authentic Ajax merchandise is a must. From official jerseys and scarves to unique souvenirs, here’s your guide to the best spots for Ajax gear in the city.
1. The Official Ajax Fanshop at Johan Cruyff Arena
Location: Johan Cruyff Arena, ArenA Boulevard 1, 1101 AX Amsterdam (Google Maps)
The Official Ajax Fanshop at Johan Cruyff Arena is the ultimate destination for Ajax supporters. Located inside the iconic stadium, the shop offers an extensive range of merchandise, making it a key stop for every fan.
What to Buy:
- Official Ajax Jerseys: Choose from home, away, and third kits, with options to customize with your name or favorite player.
- Scarves and Hats: Essential for keeping warm and showing your support during matches.
- Collectible Items: Look for signed memorabilia and limited-edition merchandise.
Stadium Tour Combo: Plan a stadium tour and visit the Fanshop before or after to complete your Johan Cruyff Arena experience.
2. Ajax Fanshop Kalverstraat
Location: Kalverstraat 66, 1012 BB Amsterdam (Google Maps)
Conveniently located in the heart of Amsterdam, the Ajax Fanshop on Kalverstraat is perfect for grabbing authentic Ajax merchandise while exploring the city’s shopping district.
What to Buy:
- Casual Wear: Beyond jerseys, find T-shirts, hoodies, and jackets to wear year-round.
- Accessories: Ajax-branded backpacks, phone cases, and keychains make great gifts or souvenirs.
- Baby and Kids’ Apparel: A wide selection of clothing for young Ajax fans.
Local Tip: Kalverstraat can get crowded, so visit early to enjoy a more relaxed shopping experience.
3. Online Ajax Fanshop
For convenience, the authentic Ajax merchandise you want is just a click away at the Online Ajax Fanshop. Ideal for those who prefer shopping from home or need items shipped internationally.
What to Expect:
- Easy Navigation: Browse by categories like men, women, kids, and accessories.
- Customizable Jerseys: Personalize your jersey with your name or that of your favorite Ajax player.
- Worldwide Shipping: Get your Ajax gear delivered to most countries, making it easy to support the team wherever you are.
Pro Tip: Subscribe to the Ajax newsletter for updates on exclusive releases and special offers.
4. Sports Stores in Amsterdam
If you’re not near an official Fanshop, several sports stores around Amsterdam carry authentic Ajax merchandise. Popular stores include Perry Sport and Decathlon.
What to Look For:
- Ajax Kits: Find the latest jerseys, training wear, and team accessories.
- Soccer Gear: Many stores offer Ajax-branded soccer balls, cleats, and training equipment.
Seasonal Sales: Watch for discounts, especially in the off-season, for great deals on Ajax merchandise.
5. Souvenir Shops Around Amsterdam
Some souvenir shops in tourist hotspots like Dam Square and Leidseplein sell Ajax-themed items. While not all products are official, you can find unique souvenirs that celebrate both Amsterdam and its legendary soccer club.
What to Expect:
- Unique Souvenirs: Ajax-themed mugs, posters, and keychains make fun keepsakes.
- Amsterdam-Ajax Combo: T-shirts and items that blend the city’s culture with the club’s identity.
Buyer Beware: If you’re specifically looking for authentic Ajax merchandise, double-check the authenticity before making a purchase.
6. Matchday Vendors Outside Johan Cruyff Arena
On matchdays, the area around Johan Cruyff Arena is buzzing with street vendors selling Ajax gear. It’s the perfect place to pick up matchday essentials while soaking in the electric atmosphere.
What to Buy:
- Matchday Scarves: Commemorative scarves featuring the date and opposing team.
- Flags and Banners: Ideal for waving during the game and showing your support.
- Affordable Souvenirs: Vendors often have lower prices than official stores, so stock up!
Pro Tip: Arrive early to browse the vendors and join in the pre-match festivities.
Final Thoughts: Show Your Ajax Pride
Amsterdam’s passion for soccer is palpable, and there’s no better way to feel connected to the city than by picking up authentic Ajax merchandise. From the official Fanshops to online stores and matchday vendors, there’s no shortage of options to gear up and show your Ajax pride.
So whether you’re cheering at Johan Cruyff Arena or watching from afar, wear your Ajax colors proudly. Hup Ajax!
